In a world where access to information and communication technology contributes significantly to socio-economic progress, the communication needs of low income consumers across Africa and the Middle East are frequently forgotten and inadequately catered for, hampering their efforts to improve their economic prospects.

Smile’s entire business philosophy is centred around enriching the lives of people at the bottom of the pyramid by bridging the digital divide through the provision of easily accessible and affordable communication services, enabling previously marginalised consumers to participate in the economic growth of their communities.

Smile is at the forefront of creating and harnessing technologies and innovative business methods that enable the cost-effective deployment of communication services to this previously unserved sector of the population, uplifting and uniting communities through affordable communications that are simple to use.

Smile provides its customers with free electronic identities and voice message boxes enabling them to make use of personalised voice and messaging services, with or without the ownership of a handset.

Affordable, simple and uplifting; Smile is a new way of communicating.

As Smile embarks on this exciting journey, it is with the belief that everything is possible when done with integrity, humility, humanity and inspiration.